Last year direct sales in Estonia experienced impressive growth: Estonian Direct Selling Association’s (EDSA) members total sales (excluding VAT) increased by 19% and amounted to 29,7 million euros. Meanwhile, the number of people involved in direct sales increased by 5% and reached twenty-two thousand.
“Having in mind the fact that economy growth rate last year was 3,2 percent, the total retail trade growth rate was 7 percent, so 19 percent increase is really impressive figures for direct selling industry. As it was expected the direct selling market is recovering more rapidly than the total retail market and once again confirms that direct selling business growth has really big possibilities”, says the General Secretary for Baltic Direct Selling Associations Gintautas Zaleckas.
According G.Zaleckas, such a big growth depended on the three reasons,- firstly, on the economy recovery, which creates more positive consumer opinions and increase their spending, secondly, because direct selling becomes more and more popular as a way of shopping. People appreciate the possibility to get personal advise from the direct seller and that in most cases they can try the product or if product doesn’t fit to change it with other and quickly get it at hands either it be at home or work place. Also new technologies significantly increased the effectiveness as due to the popularity of cell phones and the access to the Internet communication is possible at any place, at any time and in any form. Distributors can reach their clients and place orders 24 hours 7 days per week. While the last but not the least reason for growth of sales is the increase of number of direct sellers, who helped to generate bigger sales.
In comparison, in Latvia the volume of direct sales increased by 11 percent and in Lithuania – 16 percent and were respectively 26 million and 36,5 million euros, while the number of persons involved in direct sales in Latvia increased by 4 percent up to 26 thousand of people and in Lithuania remained almost the same,- more than 31 thousand of people.